The most famous jeans company in the world, Levi’s, goes back to 1853 when the German Levi Strauss moved to San Francisco to open his own business in clothing and blankets. Together with Jacob Davis he invented the waist overalls in 1873. Little did he know the model would become the most timeless piece of clothing in history. Originally with one back pocket and made of 9 oz. XX blue denim, the pants got the nickname The XX.
Levi’s patches and belt loops
Our grandparents and parents used to walk around (or still do) in the same pants as we do these days. Going through your dad’s closet, everyone will come across a jeans with a brown patch on the back. That patch, which was later copied by many big retailers, was first used on the Levi’s 501 in 1886. The iconic patch with two red horses on it, later became a trademark for the pants. With the changes in the fashion world, the brand added belt loops to the overalls in 1922. Although they still keep the suspender buttons alive and kicking.
Finally, in 1936, the red Tab was first placed on the right back pocket. The red Tab differentiated the company from others who made their own dark jeans and the same stitching technique. After World War II, Levi’s started selling their jeans on the East side of the United States and introduced a zipper version of the overalls.