We’ve always been fans of how Wang plans his collection releases. Last year the distribution took place in truck stores and this year he made it more accessible with a text-to-buy retail plan. Alexander wants you to text him for a pair of Alexander Wang x Adidas Original Season 2 sneakers and he’ll have city bikers deliver them to you.
The first drop
On July 29, Wang plans on pasting posters throughout New York City displaying a phone number with images of their latest campaign. After placing the order by code, a bike messenger will then deliver the package. 917-512-7715 is the number you’ll need to shop Alexanders Wang x Adidas Originals Season 2 collection.