Between the Fashion Week hassle, we totally fell out of touch with AMI Paris. Last week the House dropped its FW17 campaign photographed by none other than Oliver Hadlee Pearch. They took the AMI boys and girls for a stroll through the streets of Paris. And it ended up being a spontaneous moment between friends. Nothing more, nothing less, just a banal happening. It almost felt like a 2017 ‘Friends’-reunion but younger, with a better style, and in the city of lights. That’s why we love AMI! We know what to expect. Yet, creative director Alexandre Mattuisi always has a pleasant surprise prepared to charm us all the way to the moon and back. In this case, it were the big coats, vibrant crewneck sweaters, plaid suits and straight-leg pants.
However, the French friend-zone vibes definitely came through and so did our favorite runway pieces they’ve shown us back in January. So take a look at their newly launched FW17 campaign. And be sure to check out their new fall collection available in stores and online here.
Photo credit: Ami Paris