Last summer Balenciaga took over Parisian concept store Colette with its personalized T-shirt printing service. Since taking over Colette wasn’t enough, the French fashion house is taking London! They plan on bringing their Copyshop concept to London’s Dover Street Market from November 30 to December 17.
About the Copyshop
From what we heard the copyshop will include a sculpture made by American street artist Mark Jenkins and touchscreens all over the place. Via those screens, customers can pick and choose from a repertoire of Balenciaga logos and graphics. In order to create their very own T-shirt designs and print them on-the-spot. The Balenciaga tees will be available in white, black, gray and red, in two sizes for both genders. On the back, every tee will carry the slogan “Balenciaga Do It Yourself Ts”.
Ultimately, Balenciaga’s pop-up wouldn’t be as successful – nor complete – without including the most trending sneaker of 2017. To really mark the launch of the copyshop, an exclusive colorway of the Triple S sneakers will be sold in every Dover Street Market shop.
Take a look at the limited-edition sneaker below.
Exclusive Balenciaga Triple S for Dover Street MarketPhoto credit: Hypebeast, WWD