After the internet went crazy about the sneakers out of the menswear aw17 collection, Balenciaga just stroke another nerve. We know… the online community seems to be rather sensitive these days. The “bad guy” this time is called Crocs, formerly known as the ugliest shoe in the history of mankind. For its ss18 womenswear collection, Balenciaga reinvented this beautiful rubber mule. A platform was added and the upper part was provided with some nicely positioned pins.
How to start a discussion, lesson one.
Demna and his team clearly know how to start a discussion. All of a sudden even the grandmother of the neighbor of aunt Betty had an opinion on the latest Balenciaga collection. Even she’d never heard of the brand before, let alone seen a runway show of the label. At least now she knows that they will be selling an upscale version of Crocs next summer.
The unbearable lightness of Crocs
People might laugh with it at the moment… We predict that the Balenciaga version of the ugliest shoe in history will become a streetstyle trend very soon. Even the original Crocs will benefit from this mini revival. And that’s the interesting part about fashion. Things come and go, trends are constantly on the move. Fashion is a business where everything is very much alive… definitely when the name of the brand is Balenciaga. Also, not everything has to be taken too seriously. We already live in a world where we have to cope with attacks and bad news on a daily basis. So just let it be… and let us enjoy watching this pretty ugly pair of platform Crocs. Thanks! Photo credits: Vogue Runway