The beauty world is constantly being showered with new products. Every week, we’re sharing our beauty crush of the week. A stunning beauty look, a great product or a cosmetic revelation, everything is possible! If we crush, we do it hard. This week’s beauty crush: the KKW collection from Kylie Cosmetics.
Unless you’ve been hiding in a cave for the past year, you probably know how the youngest member of the Kardashian-Jenner clan started her own make-upline. The hype around Kylie Cosmetics has been unreal, and Kylie herself knows very well how to keep it alive. For her latest stunt, she joined forces with the figurehead of the family: Kim Kardashian West. Last week, they started teasing the collab on social media with a short visual, and on the 25th , the collection came out.
In the collection, we find four Kim K-signature nude liquid lipsticks, in a completely new formula. Kim has made pinky nudes (we’re talking about lipstick, you freak) her trademark, and she showed that off in this collection. Maybe the most stunning aspect of this collab is the packaging: the four liquid lipsticks, each in a frosted bottle with pink cap, come in a stunning blush pink box, perfectly matching Kim K’s monochromatic aesthetic.
The new formula is a crème liquid lipstick, basically a liquified regular lipstick. Not matte, not drying and not long lasting, but extremely comfortable to wear.
The hype is real
Of course the collection sold out when it first came out, in a matter of minutes. Kylie swiftly announced a restock, though, and right now the collab is still available on kyliecosmetics.com. You’ll have to be quick if you want to snatch them up though, they’re going fast! The best thing? The collab is actually quite affordable: for 45$, you get four liquid lipsticks, which translates to about 11,25$ per lipstick. Not a bad deal, right? Perfect if you want to get your Kim K on without breaking the bank.