The fw17 campaign was shot in the California desert with a cast of no less than 22 models. In the background you can see enormous billboards. These feature images from last season’s American Classics campaign, including works by Andy Warhol.
“The campaign is a study in art and artifice, of the real and the imagined, the mannered world of high fashion combined with a sense of the everyday. Ultimately, the campaign explores the cinematic and romantic outsider’s view of America, something of a dream world that has become concrete for Chief Creative Officer Raf Simons and Creative Director Pieter Mulier.”