Due to the massive chunky sneaker hype and the ’90s revival that has been ruling the fashion scene for the past seasons, a comeback of the Buffalo platforms was something unstoppable. Add some Buffalo-loving celebs to the mix and you’ll get something that is very hard to ignore. In fact, they’re quite popular nowadays. We heard there are waiting lists, just to be able to buy the infamous shoes.
From raver to fashion scene
As we all know by now, the Buffalo shoes first saw the light in the ’90s. It was a popular item in the ’90s rave and techno scene, starting in Frankfurt, Germany, but later going global when the Spice Girls started wearing them a lot. Except for Victoria Beckham aka Posh, who apparently hated them and only wanted to wear heels.
Posh Spice wasn’t the only one in the ’90s who really hated the platform shoes. A lot of people agreed with her and absolutely hated the shoes. And most of them still do so today. “We follow up on this, we always read our comments on Instagram, for example. It’s a product that polarized the people.” said Mirko Ostendoerfer (COO of Buffalo) when we asked him about it. “You’ll always have the haters, but luckily for us, there are many more lovers. The trend is different now, it’s not the same trend as it was in the ’90s. It’s also a different kind of consumer. Buffalo London shoes are much more a fashion product than a rave or techno product – especially in Germany it was like this. The funny part is that people in other countries really don’t relate Buffalos to rave, techno or Berlin. For them, it’s a new trend and they think it’s a nice chunky silhouette, just like the other brands are doing right now.”