With Raf Simons at the helm of Calvin Klein, it keeps getting better and stronger. Recently the American fashion house revealed their new piece of work shot by Willy Vanderperre. This time around, creative director Raf Simons decided to merge both denim and underwear lines into one ad. To spice things up a bit, Solange Knowles was appointed to cast an uncommon mix of musical geniuses. To star in Calvin’s brand-new artistic production, baptized “Our Family. #MyCalvins”.
A patchwork of individuals
Kelela, Dev Hynes, Caroline Polachek, Adam Bainbridge and Solange herself, play an unbreakable and unified family sharing the same dreams and ambitions. Proving that even though they don’t share the same bloodline, a family is what you make it.
As the campaign unfolds, Calvin will reveal more images of their collections worn by faces from the fashion and music industry. Think washed jeans, trucker jackets, tank tops and more. But for now, take a look at Calvin Klein’s new ad shot by Willy Vanderperre and shop the 90’s inspired goods on the CK website.
Photo credit: Hypebeast, Highsnobiety