This is not a drill, today Burberry dropped the bomb. Announcing that after an electrifying 17 years at the creative helm, Christopher Bailey will be exiting Burberry. By next year, on March 31 to be more exact, he will officially step down from the English fashion house’s board to pursue new creative projects. However, for an effortless transition, until December 2018 Bailey will provide support to the team as well as Marco Gobbetti, who joined from Céline. As for their SS18 collection, it will be Christopher’s last body of work chez Burberry.
Goodbye Lord Bailey
Previous to his post at Burberry Lord Bailey worked for Donna Karan and Gucci. Subsequently, Bailey then started at Burberry as head of design in 2001 under the command of former CEO Rose Marie Bravo.
The longtime design director is responsible for restoring the legacy of the British luxury brand. Under his rule, the company received massive recognition for being the first luxury business to engage with new technologies. From live-streaming their shows to tapping into the social media hype. Back then, these innovations leading to new strategies, once again made it possible for them to keep up with the competing luxury brands.
“Burberry has undergone an incredible transformation since 2001 and Christopher has been instrumental to the company’s success in that period. We have a clear vision for the next chapter to accelerate the growth and success of the Burberry brand and I am excited about the opportunity ahead for our teams, our partners, and our shareholders.” said Burberry chief executive Marco Gobbetti in a statement.
We don’t know where Christopher Bailey will be heading next, but rumors are that Phoebe Philo, who worked closely with Mr. Gobbetti, is to replace him. However, none of that can be confirmed yet. So, in the meantime, let’s wait for the house to break the news themselves.
Photo credit: W Magazine, Harper’s Bazaar