County of Milan's Marcelo Burlon

ENFNTSTERRIBLES

15 Nov
Fashion

County of Milan and Their Secret to Longevity

What happened to Marcelo Burlon’s label County of Milan? The past year street visibility wasn’t their forté as it used to be back in 2012. So we dug deeper into that issue. We found out that the Italian designer label is still standing strong in the game. But how come?

What’s the secret?

For those who don’t know County of Milan by Marcelo Burlon, let us give you a brief update. In 2011 an Italian DJ Marcelo Burlon decided to found his streetwear brand that focused on graphic tees only. Alongside the first rising street apparel companies like Shayne Oliver’s Hood by Air, Virgil Abloh’s Off-White and Jerry Lorenzo’s Fear of God.

Back in the days, County of Milan became so iconic and diverse their runway shows were packed! Making people wanting to see more of what this creative newbie had to show. And let’s not look over the fact that these Italians were amongst the first to introduce high-end streetwear labels at Pitti Uomo.

With over 450 stockists worldwide their secret to success and longevity is due to hard work, a Milan-based production, high-quality clothing and the big County of Milan community. Therefore to assure continuity Marcelo and other independent fashion designers took the initiative to work in a collective atelier, including Virgil Abloh and Shayne Oliver. We’re eager to see the creativity that’ll be coming out of that building.

IT’S NOT A TREND, IT’S A MOVEMENT

Throughout the years Marcelo has been backed by a group of influential creatives like Asap Rocky, Kanye West, Rihanna, the Kardashians, famous buyers and more. Part of Marcelo’s success is understanding the power of collaborating and that’s what kept their house relevant. Because we’re stronger together!

County of Milan's Marcelo Burlon
Marcelo Burlon from County of Milan

ALPHA INDUSTRIES X COUNTY OF MILAN

There aren’t many apparel companies that can claim the MA-1 flight jacket like Alpha Industries. More than that it’s another good match that doesn’t feel forced at all. And in a way, it’s a very smart move to market yourself to a new crowd. These Alpha Industries x County of Milan bomber jackets are part of their Fall/Winter 2016 men’s collection. If you got the patience and time you’ll also find pieces from a collab with Pendleton.

OUR FAVORITE WEARABLES SO FAR

County of Milan is available in the dopest stores on earth. The men’s collections are to be found worldwide. From Saks Fifth Avenue and Barneys to the Parisian Collette store and much more. Models like Bruno Sitton walking his runway makes it even easier to love the brand’s new contemporary-boho aesthetic of the season.

Between different textures, graphic prints, cable-knit sweaters and woolen ponchos. This season our favorite looks include an elegant black to gray dégradé bomber jacket and a printed tee.

Photo credits: Farfetch, County of Milan

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