As a first in couture history, Dior is opening an eyewear boutique. Avenue Montaigne, the place to be if you’re looking for high end and couture shops, is the new home of Dior’s first eyewear store. After the brand had global success with their DIORSOREAL sunglasses, it was just a matter of time for this to happen. The new store will offer vintage pieces, creations in exclusive colors and matching accessories.

Dior and Dior Homme eyewear pouch and trunks

As for the store itself, we know it will be on Avenue Montaigne and the brand’s previews are looking dope. The design is very clean, with a clear focus on the (sun)glasses. Will you be paying a visit? Have an exclusive first look at the store below!

Photo credits: Dior