Running an independent fashion house for more than 30 years on such a level. Dries Van Noten did the impossible in modern fashion business. However, eventually there’s always a next step and in this case it carries the name Puig.
When you think about it, this might be an obvious choice since Puig isn’t a titan such as Kering or LVMH. Choosing for a major group would have been a total fracture with the past and going against everything Dries Van Noten stood for the past decades. Puig is a relatively “small” group that’s still managed by the Puig family.
Concerning future plans, Dries Van Noten confirmed to Business of Fashion that “Antwerp and his team will remain at the company’s heart and centre“. This came as a relief since the two have been intrinsically linked throughout his entire career. Not much information has been shared furthermore but we’re excited to see where this story is leading to.
Photo credits: ENFNTS TERRIBLES, Grailed