Dries Van Noten sells company to Puig

ENFNTSTERRIBLES

14 Jun
Fashion

Dries Van Noten Is Now in the Hands of the Spanish Puig Group

There have been rumors about Dries Van Noten selling his company for a little while now, but today the news has been officially confirmed. Spanish group Puig, which also owns Jean Paul Gaultier and Nina Ricci, will become the majority stakeholder. Dries van Noten will obviously stay in his position of chief creative officer and chairman of the board.

Running an independent fashion house for more than 30 years on such a level. Dries Van Noten did the impossible in modern fashion business. However, eventually there’s always a next step and in this case it carries the name Puig.

When you think about it, this might be an obvious choice since Puig isn’t a titan such as Kering or LVMH. Choosing for a major group would have been a total fracture with the past and going against everything Dries Van Noten stood for the past decades. Puig is a relatively “small” group that’s still managed by the Puig family.

Concerning future plans, Dries Van Noten confirmed to Business of Fashion that “Antwerp and his team will remain at the company’s heart and centre“. This came as a relief since the two have been intrinsically linked throughout his entire career. Not much information has been shared furthermore but we’re excited to see where this story is leading to.

Photo credits: ENFNTS TERRIBLES, Grailed

Dries Van Noten sells company to Puig
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