In general, we often imagine that all gamers spend their day playing video games but let’s step away from that thought for a minute. And let us kindly introduce you to a unique group of young mates who started a brand for die-hard gamers. In fact, By next week they’ll be in Brussels to open a pop-up store and the only way you’ll be able to function is with bitcoins.

Have you met DRKN?

DRKN: A Swedish Menswear Label Made By & For The Die-Hards Gamers

DRKN is a street wear brand from Stockholm that saw daylight in 2015. It’s ran by a group of creatives that got entirely inspired by the tech and gaming culture. As one of the first labels specializing in what they do, they are one of a kind in their market. Which actually gives them the space to experiment new lanes. Luckily they have an experienced designer in house. His name is Erïk Bjerkesjö, he interned at Dior then became head designer at Acne Studios. What a win!

Their fall/winter 2017 menswear collection, titled “Horizon_”, tells the story of the new urban explorer in another digital era. By combining superior fabrics and technical detailing DRKN only wants to simplify your everyday life. It’s almost like the athleisure trend but different. Instead of looking at the downsides of the world of gaming, they’re embracing all assets. One of the FW17 key items you must see is the Void jacket, which has an integrated laptop and keyboard space. On the other hand we are really digging the long black parka coat they’re blesing us with.

Bring your bitcoins to DRKN’s Brussels pop-up store

To mobilize the Belgian fashion savvy gamers and tech lovers they’re opening a pop-up store in Brussels. On September 1st, the Swedish menswear label is selling their fall winter 2017 garments. That gives us all the chance to shot at copping something from the collection. However, you can keep your cash money and debit cards in your wallet. Because they will only accept payments in BITCOINS.

AddressDRKN pop-up storeSteenstraat 28, 1000 Brussels

Have a look at this rough selection of our favorite DRKN FW17 looks below and follow them on Instagram for more.

DRKN: A Swedish Menswear Label Made By & For The Die-Hards Gamers DRKN: A Swedish Menswear Label Made By & For The Die-Hards Gamers

Photo credit: DRKN