On Saturday, during the Paris men’s fashion week, Études showed its Fall/Winter 2018 collection to a selected crowd of journalists, buyers and high-profile bloggers. The brand was founded in 2012 and is relatively young. They’re based between Paris and New York, which is something you can see in their collections. The clothes have this very interesting mix of the New York City underground vibes and the Parisian sense of style. This all results in a unique collection that is very wearable, but high-end at the same time.
The New York Times collaboration
The New York Times was a popular brand to collaborate with on the 4th day of Paris’ men fashion week. Études, as well as Sacai, collaborated with the American newspaper for its 2018 Fall collection. Where Sacai is mainly jumping on the New York Times’s “Truth …” slogan, Études was more interested in its logo. There were caps, shirts, scarves, tees, and hoodies with the iconic logo on the back. Which was an obvious link to the world of ‘fake news’ we live in these days.
For this collection, the brand opted to show its new line of clothes in an abandoned office building in Paris. Which suited perfectly with the collection, that was named ‘UNDERGROUND’. The key colors of this collection were definitely orange, black and the Études signature blue. There was also a subtle use of earthy tones like olive-green, brown and grey.
As a magazine that creates its own editorials, we’re always looking at the type of castings that brands do. Études’ casting for its Fall/Winter 2018 runway show was on point, to say the least. There were models of all colors, ages and styles. These days, it’s important to not just pick on brands who are doing it wrong, but also to applaud brands who are doing a good job at inclusivity.
Photos by Julia Dubois Rosca for Enfnts Terrbles
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