For a while everything had to be Scandinavian and minimalistic, which is great. But at the end we felt the urge to spice things up a little. Like please… add some color, a tiny ruffle, a hardly visible logo… something. Anne-Sophie Back heard our prayers loud and clear. Her collections have always been forward-thinking (she already went back to the 90’s in 2013) but we especially love what she did for ss17.
The layering, sportswear vs playing dress-up, a touch of 80’s. There’s still the Scandinavian vibe but harder, better, faster and stronger. We see here what’s generally visible in the fashion landscape right now, that tiny touch of trash. And we don’t mind…
Photo credits: Anne-Sophie Back