After announcing a new designer collaboration with Kenzo last May, HM has been very quiet about the KENZO x HM collab. Until now. The mega brand has released 3 lookbook images of the collection.
Current creative directors Carol Lim and Humberto want to honor Kenzo Takada [founder of Kenzo]. They’re doing that by using the iconic tiger stripes throughout the collection. The tiger stripe print you’re seeing on these first 3 looks are all based on archival prints. “Lots of customers only know the side of Kenzo we worked on,” said Leon by phone to Vogue. “But we’re celebrating the brand’s 50th anniversary. We’ve kept Kenzo Takada close to our hearts; he comes to all our shows. We want to do something that makes him feel proud.”
The collection so far
The collection is bursting with the print, colour and individuality that define the collaboration. It looks nice on the models. But we’re afraid it is going to look cheap in real life. This a returning issue with all the HM designer collaborations so far. We probably have to wait ’till the 3th of November to see if HM is going to pull it off without making it look trashy. The green coat at the menswear image is LIT and the heels at the women’s collection can be a major statement piece when combined in the right way. We would totally wear it!
Last year, HM’s designer collaboration with Balmain was filled with high profile models such as Gigi Hadid, Jourdan Dunn and Kendall Jenner. This year’s campaign will be different. Kenzo decided to work with young creatives. Isamaya Ffrench is one of them. Ffrench is a make-up artist, based in London, who is part of the London-based collective Theo Adams Company [photo right]. Others are Amy Sall, Huxtable and Oko Ebombo. We absolutely love Kenzo for doing this and not relying on the faces of high profile models to boost their collection!
For now, it’s waiting for HM to release more images of the designer collaboration. We can’t wait to see more. Keep an eye on our instagram [@enfntsterribles] to stay updated!
Photo credits: HM