Make-up collabs are nothing new. Brands know that influencers and celebs have a big following that’s eager to buy close to anything with their name on it, so working together only makes sense to reach a new audience. One of the latest beauty collabs that have everyone talking is the one of Gigi Hadid working together with Maybelline. And while it’s cute, it is also only that: cute. I read a tweet that summarized it all perfectly: this make-up collection looks unseasoned, bland, kinda basic, kinda boring. It lacks some much-needed spices, only salt won’t do.

Packaging that rings a bell

Available NOW 🚨 LINK ➡️ BIO **u have to search ‘Gigi Hadid’ and the list will come up #GiGiXMaybelline 💗😍 @gigihadid X @maybelline #LimitedEdition it’s a full collection!! #WestCoastGlam Includes: 1. Liquid Strobes 😍 in Iridescent & Gold 2. Mascara with fibers 3. Gel #Eyeliner Nude & Black 4. 3 Red Lipsticks + Lip liners in Khair, Lani, Austyn 5. 3 Nude Lipsticks + Lip liners in Taura, McCall, Erin 6. Eyeshadow Palettes 7. Eye Brush 8. #LiquidEyeliner 9. Jetsetter Palette (2 concealers, 2 lip balms, 4 eyeshadows, 1 blush, 1 matte, bronzer, 1 highlighter, 1 mini mascara). And more… #Swatches in previous posts Will be available ➡️ Globally later on What did u get? ✌🏼💗 #Trendmood #maybelline THANK U for this beautiful update: @ 😘. . . #gigihadid #gigihadidjetsetterpalette #instabeauty #beauty #beautyaddict #cosmetics #bbloggers #bblogger #beautyaddict #beautyblog #beautycare #makeupart #makeupartist #makeupblogger #makeupobsessed #wakeupandmakeup #maquillaje #fashion

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First of all, let’s talk packaging. It’s nude, matte and sleek. Doesn’t that ring a bell? Yep, we saw that theme in Kim Kardashian’s beauty line, and it even faintly reminds us of Fenty Beauty’s packaging. Sure, the golden details are pretty, but the overall look is kinda… been there, done that. I guess if you’re looking for something as sleek and chic as KKW or Fenty Beauty but you’re on a budget, this one is calling your name.

Talking about been there, done that, that’s my biggest problem with the make-up as well. Nothing about it feels new, or fresh, or exciting.

Give me something more

On to the actual make-up. Gigi Hadid actually worked on a whole extensive collection with Maybelline, all designed to get two looks: the ‘West Coast Glow’ and the ‘East Coast Glow’. There’s two eyeshadow palettes, six lipsticks, eyeliners, liquid highlighters, a travel palette… and still, imma need something more. Not product-wise, but concept-wise, color-wise. You see, the eyeshadow palettes are nothing new. Maybelline has had this layout in their City Mini Palettes before. And the colors? Well, let’s say I could go into any drug store right now and pick up a handful of palettes that do exactly the same as these ones.

1/2 #SWATCHES it’s almost time #GiGiXMaybelline 💗😍 @gigihadid X @maybelline #LimitedEdition it’s a full collection!! #WestCoastGlam Includes: 1. Liquid Strobes 😍 in Iridescent & Gold 2. Mascara with fibers 3. Gel #Eyeliner Nude & Black 4. 3 Red Lipsticks + Lip liners in Khair, Lani, Austyn 5. 3 Nude Lipsticks + Lip liners in Taura, McCall, Erin 6. Eyeshadow Palettes 7. Eye Brush 8. #LiquidEyeliner 9. Jetsetter Palette (2 concealers, 2 lip balms, 4 eyeshadows, 1 blush, 1 matte, bronzer, 1 highlighter, 1 mini mascara). And more… Will be available officially ➡️ TOMORROW @ultabeauty / will be available Globally later on *will keep u updated What are u most excited about? ✌🏼💗 #Trendmood #maybelline THANK U for this beautiful update: @shaina.mercer 😘. . . #gigihadid #gigihadidjetsetterpalette #instabeauty #beauty #beautyaddict #cosmetics #bbloggers #bblogger #beautyaddict #beautyblog #beautycare #makeupart #makeupartist #makeupblogger #makeupobsessed #wakeupandmakeup #maquillaje #fashion

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And about the lipsticks? Well, three shades of red and three shades of nude, what else is new? Literally, there’s no surprise here whatsoever. Don’t get me wrong, I get it. Gigi isn’t really the edgy sister, Bella already took that part. Gigi is more of a girl next door, so she probably catered this collection to the girl next door. I can see that, but that doesn’t mean that this collection is just kinda boring to me. I just feel like a lot of people will already have products in their beauty case that would get them the exact same look as this collection would.

Also: girl, what with darker skin tones? Like c’mon, you just know half of this collection is going to look hella ashy on dark beauties. If you’re catering to the girl next door, at least cater to all skin tones.

Pro’s and cons

Sure, for people who are really JUST getting into makeup, this collection might be a good start. For people who are more experienced, this collection just fades in the background. Of course, you can’t always have rainbow shades in your range, but hey, a pop of color never hurt nobody. At least give people the option. If you’re planning on getting one item, let it be the liquid strobe highlighters. Those actually do look pretty and they’re quite versatile as well. And you gotta give it to Gigi: she looks gorgeous in the campaign shots.

2/2 #SWATCHES it’s almost time #GiGiXMaybelline 💗😍 @gigihadid X @maybelline #LimitedEdition it’s a full collection!! #WestCoastGlam Includes: 1. Liquid Strobes 😍 in Iridescent & Gold 2. Mascara with fibers 3. Gel #Eyeliner Nude & Black 4. 3 Red Lipsticks + Lip liners in Khair, Lani, Austyn 5. 3 Nude Lipsticks + Lip liners in Taura, McCall, Erin 6. Eyeshadow Palettes 7. Eye Brush 8. #LiquidEyeliner 9. Jetsetter Palette (2 concealers, 2 lip balms, 4 eyeshadows, 1 blush, 1 matte, bronzer, 1 highlighter, 1 mini mascara). And more… Will be available officially ➡️ TOMORROW @ultabeauty / will be available Globally later on *will keep u updated What are u most excited about? ✌🏼💗 #Trendmood #maybelline THANK U for this beautiful update: @shaina.mercer 😘. . . #gigihadid #gigihadidjetsetterpalette #instabeauty #beauty #beautyaddict #cosmetics #bbloggers #bblogger #beautyaddict #beautyblog #beautycare #makeupart #makeupartist #makeupblogger #makeupobsessed #wakeupandmakeup #maquillaje #fashion

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Anyway, whether you like the collection or not, it launched already and it’s limited edition, so if you’re a diehard Gigi fan, you know what to do.