That Feeling When Gucci…
Two days ago the Italian fashion house dropped the new campaign image on Instagram. Alongside launching Gucci’s new watch collection, ‘ That Feeling When Gucci ‘ is an art project in collaboration with multiple artists and meme creators to support the launch.
Creative director Alessandro Michele sat down with the new school of viral social media creators challenging them to come up with a campaign focusing on clever memes. We really admire this gesture coming from the head of design of such an important brand. You don’t often see couture houses opening doors to give big opportunities like this to young expressive talents. So thank god this happened. The result was a curated collection of captioned art aimed to help viewers express themselves online. But let’s find out who those cool kids are behind the epic Gucci memes:
CHRISTTO & ANDREW
This is what happens when a crazy talented duo from Puerto Rico and South Africa sit down with Alessandro Michele. The dynamic international Qatar-based team of two made their impressive Gucci memes from their studio in Doha. Apparently, Christto and Andrew came together in 2012 to join forces and bring daring photography. Seems like it was the best thing they ever did because today they can put Gucci to their portfolio. Withal this image of a mysterious fashionista who holds a burning rose but still has the time to check her Gucci watch is priceless. Instagram: @christto_andrew