Last time we updated you on Gucci’s Pre-fall 2018 lookbook was in December. While the fashion crowd was taking their time to digest Alessandro Michele’s future designs. The Italian fashion house was waiting for the right moment to drop more compelling imagery. However, a few days ago Gucci released their new pre-fall 2018 campaign video directed by Glen Luchford, dubbed ‘Gucci Dans Les Rues‘. Which is French for ‘Gucci In The Streets’. Inspired by French experimentalist filmmakers from the late 50s and 60s, Gucci catapulted its movement back to May 1968 in Paris. Where the bold and brave Guccy youth takes a stand against the system.

Photo credit: YouTube