One of the most anticipated shows on the Milan fashion week-list was Gucci, obviously. When Alessandro Michele presented his spring/summer 2018 collection for Gucci, he didn’t hold back. Apart from Versace’s iconic fashion show, the Gucci show is on our list of favorites. There were glitter and glam, ’80s shoulders, English tweeds, Disney and Sega references. But there was also a look inspired by a pack of cigarettes.

Do you think it’s cool for a high end fashion brand to “endorse” cigarettes?

Gucci spring/summer 2018, inpired by a pack of cigarettes

Photo credits: Vogue Runway