The celeb factor
Of course it helps that Rihanna is one of the most popular celebs around. She’s hot and happening, and people want to know who she’s doing, how she’s doing, what she’s doing. Therefore, magazines and media outlets know that covering Rihanna means getting people’s attention.
Also, there’s this idea that everything Rihanna touches turns into gold. She’s an icon, a trendsetter if Rihanna thinks it’s cool, it’s cool. That’s why Fenty Beauty immediately got so much hype around it: with Rihanna’s stamp of approval on every product of the line, people immediately trust it, and they’re willing to go in and spend their hard earned cash on her make-up. I mean, who doesn’t want to look like Rihanna?
It’s easy to say that Fenty Beauty owes its humongous success solely to Rihanna’s fame, but that’s not the case. You see, Rihanna doesn’t just slap her name onto some products and calls it quits. She makes sure that everything matches her brand, her reputation. If it ain’t badass enough, it’s not happening.