Enfnts Terribles had the pleasure to sit down with one of the recent promising colts in the footwear field: ARKK Copenhagen. In essence, ARKK is a Danish unisex sneaker company that likes it simple. They create sports orientated fashion sneakers inspired by the minimalistic Scandinavian architecture and lifestyle. Offering you a clean silhouette all by integrating technical materials.
Anyhow, let’s start the interview!
Kasper, can you shortly introduce yourself?
Hi, I’m Kasper Rasmussen one of the owners of ARKK Copenhagen. My partner Thomas and I started establishing our brand about 2 years ago. At first, it took us an entire year to make the product we were happy about. Right now we have been active on the market for 1 year in 25 countries over the world. With the best accounts we could ever dream of.
We do make sneakers but we don’t have a sports background like the most popular brands out there. When you look at Nike, Adidas or even New Balance you’ll notice it right away. Our circumstances are different. We come from Scandinavian architecture and fashion. That’s our identity. So when you look at all our products it’s very simple and clean. No flashy neon colors! And we’d like to keep it that way.
How did you roll into the sneaker business ?
I have always been in the fashion industry. When I was a head-buyer for a big chain in Denmark called Kings and Queens. Having 55 different brands to please wasn’t an easy task. After 10 full years, I felt like doing something new so I started a brand named OILL, that I sold years later.
Thomas, co-founder of ARKK, and I have a great workflow. I’m more the visual guy and he is the executive one. His advanced expertise as a central bank employee and investment banking helped us grow into a perfect match but even better friends.
One day we sat down analyzing the shoe labels out on the market. After hours of brainstorming 1 question popped up: “How many sneaker brands do we promptly think about ?“. Sadly, we could only name a few relevant brands. Being: Nike, Adidas, Puma, Asics, Diadora, etc. What about the rest though?
Other than the top of mind sneaker titans you have: Common Projects and Filling Pieces. These are clearly different types of sneakers with a less sporty look and feel. So we took it upon ourselves to enter that business we loved so much armed with a distinct strength. Our love for Danish architecture.
That was the ideal remedy for a bored clientele who finally were offered a brand new thing that excited them again.