An ode to his mother ( how sweet)
The new Yeezy line will include various products such as makeup, lotions, and perfumes. And will operate under the name DONDA. Referring to his mother Donda West, who tragically passed away in 2007.
Although his intentions to turn DONDA into a lifestyle brand were clear enough especially during his interviews with Zane Lowe and Sway in the Morning. We never thought he would undertake this commercial step so soon. Don’t get us wrong Ye’ we completely get that you have multiple passions but the downside of it is that it feels way too commercial. Besides that, we never thought you’d want to be as “out there” as your wife and her sisters since your big brother was BIG’s brother.
Kardashian or die
Deciding on color palettes for eyeliners, lipsticks and everything related to the contouring culture we live in today, is what Mr. West will take part in. Allegedly his sister-in-law Kylie Jenner will be joining this venture. Though it looks like momager Kris Jenner or wifey Kim Kardashian have something to do with this. So either it’ll be very successful because when you analyze the Kardashian-Jenner empire business wise there’s a lot Kanye can learn from. Plus involving his family could be very interesting for his multiple bank accounts.
On the opposite side, this beauty operation Kanye is pursuing could be a huge flop. For the simple reason that women will, at a certain point, question if they ‘trust’ his expertise enough to now take over their daily beauty routine.