Jay Rock, Kendrick Lamar, Future and James Blake joined forces in a brand new single called “King’s Dead”. The project dropped on Thursday and has a killer video attached to it. Except for the fact that the track and video are dope, we especially appreciate Kendrick Lamar’s styling in the fighting scene. The king of rap is wearing a black hoodie with “ANTWERP” on it.

As we already said before, Antwerp is the hottest fashion destination (thanks to Vetements and its Antwerpen collection). But it might be Music’s hottest destination, too. Just a few weeks ago, on the first of February to be exact, Kanye West payed a quick visit to the gallery of Axel Vervoordt in Antwerp. Kim’s husband has been known as an Antwerp lover for a while. He even owns one of the iconic Raf Simons ‘Antwerp’ hoodies from the designer’s 2001 ‘Riot Riot Riot’ collection. Now, it’s the turn of one of the music industry’s best rappers: Kendrick Lamar.

Vier Antwerp x Uber and Kosher  hoodie

Vier Antwerp x Uber and Kosher

The soon to be infamous hoodie from the “King’s Dead” video is part of the Vier Antwerp and Uber and Kosher collaboration. Uber and Kosher is a Belgian duo who provide production, art direction, artwork and styling for fashion, music, film and art. They collaborated with the iconic VIER store in Antwerp and made a range of very good street wear products, like this hoodie.

VIER itself is the favorite Antwerp-based boutique of real fashion lovers, like Raf Simons and more. It started out as a very small shop, focussed on street wear and the street culture. In just a few years, it grew out to one of the most interesting shops of the Belgian city! If you’re looking for a perfect mix of street and high end fashion, this is your place to be.

The Vier Antwerp x Uber and Kosher collection is currently being sold on Opening Ceremony. The hoodie, worn by kendrick Lamar, is was being sold for € 93,5 on Opening Ceremony. Last time we checked, the Antwerp hoodies sold out all over the Internet though. If you still want a piece of the Vier Antwerp x Uber and Kosher collab, you can buy the Antwerp T-shirt on the Vier Antwerp Webshop.

Watch the brilliantly good video on top of this post and keep your eyes open for the Antwerp hoodie! Spoiler: it appears for the first time at 2:30.