Kim Kardashian’s beauty look has evolved quite a bit ever since her meteoric rise to fame. After putting an entire generation of Instagram users and self made YouTube guru’s onto heavy contouring, she started moving away from her early look more and more. Gone are the days of dramatic feathery false eyelashes, neon lipsticks and bouffant style hair. Kimmy is a monochromatic highlighted bronzed deity these days. Last year, she declared that she doesn’t (hold your breath) “even like contouring that much anymore”. Yet Kim and her go-to makeup artist Mario Dedivanovic are pretty much solely responsible for a 500% sale increase in every contour palette on the market since 2009.