Have you ever wondered where you have to be to be on top of the newest beauty releases? The answer is easy: social media. Yesterday, Balmain and L’Oréal Paris shared a teaser on instagram for a #SecretProject they are working on together.

The collab might or might not come as a suprise: Balmain is a brand that presents itself as high end, with prices that only the rich and famous can afford. However, their collab with H&M a couple of years ago was a great succes, so teaming up with another high street brand (this time in the beauty compartment) seems quite logical. Correct me if I’m wrong, but I think this is the first time a luxury label collaborates with a drugstore beauty brand. Talking ’bout a scoop!

WHEN COUTURE MEETS BEAUTY Coming soon @lorealmakeup #SECRETPROJECT #BALMAINxLOREAL #LOREALPARIS

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Haute couture lips

Right now, the collaboration seems to exist purely out of lipsticks. There will be three colour themes, with 12 completely new shades and probably some already existing favourites. All we have right now are a few sneak peaks, but red, pink and nude shades rule the pack. The lipsticks will be affordable (yay!), but there are rumours about a so-called ‘jewel edition’ lipstick, which will be sold in Balmain stores as well as at some other retailers. That’s all we know for now, but knowing Balmain, it will probably be extra AF. All we can do is wait: the lipsticks should be available early September. Is it time to become part of the #BalmainLipArmy? We’ll keep you posted!