This spring, Louis Vuitton celebrates the thirty fifth edition of the America’s Cup with a lifestyle collection for men. The America’s Cup finale will be held in Bermuda mid-June. This new collection offers a range of leisure and elegant casual wear; chunky knitwear, outerwear, cargo shorts, and polos. Swimwear meets evening wear with nods of graphic prints such as the Gaston V, Semaphore and Tropicoral. Leather goods come in a wide range, rich in choice and created for a travelling man. The collection is available from March 2017 in selected Louis Vuitton stores worldwide.

The campaign was shot by  Bruno Staub and we’re obsessed with the results. Th model – Julian Schneyder – is a perfect fit for the French maison. Have a look at the lookbook images and campaign shots below.

Photo credits: Louis Vuitton