After months of speculations, the rumor of Virgil Abloh going to Louis Vuitton is finally confirmed. On March 26th, Louis Vuitton proudly announced the new head of their menswear department with immediate effect. Virgil’s talent to fuse high-end fashion and streetwear combined with his rooted connection with the youth has paid off. He is now being rewarded for his hard work.
Considered he has mastered his craft. Abloh, of Ghanaian descent, will bring the French heritage house the attention and growth it needs in the future. To show an indication of his allegiance to the brand, Virgil presented to Louis Vuitton’s chairman an entire brand manual to make luxury relatable across generations. That’s one of the reasons why we await with impatience Virgil Abloh’s first men’s collection for the iconic French house in June.
To which Michael Burke, Louis Vuitton’s CEO said:
@VirgilAbloh joins #LouisVuitton. “Having followed with great interest Virgil’s ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today. His sensibility towards luxury and savoir-faire will be instrumental in taking Louis Vuitton menswear into the future” – Michael Burke, Louis Vuitton Chairman and CEO
About Virgil Abloh
Born in Illinois, 37-year-old Abloh got his first degree in Civil Engineering at the University of Wisconsin-Madison. Followed by a master’s degree in Architecture in Illinois. It’s only after his graduation that Virgil merged into fashion. Alongside Kanye West, he started an internship at Fendi to get a better handle on the different aspects of this luxury fashion industry. At that time, Michael Burke was CEO of Fendi and Virgil was Kanye’s creative director. Many don’t know this but he’s also one of the co-founders of concept store RSVP Gallery in Chicago. Plus, you might have seen him DJ’ing at a party in Paris, Milan or New York.
Luxury streetwear has become indispensable over the years. Virgil was one of the pioneers during this evolution. Back in 2012, he had his first brand named Pyrex Vision. Imagine a limited range of high-end shorts, tees, socks and more with renaissance artwork. His designs kicked off so well that he slowly became a wonder boy in the high-end streetwear industry. In 2013, Pyrex was old news and it was time to take it to another level. So he did! By fall 2015, going further with the name Off-White the brand premiered their first womenswear collection worldwide. From there on, it only improved.
The young designer has had a long and successful road. Yet he has so much to prove at the helm of Louis Vuitton’s men’s department. Nonetheless, we just can’t wait to have a glimpse of his first creations for Louis Vuitton. Until then, we just can’t judge the honey by looking at the bee.
Photo credit: Louis Vuitton