ENFNTSTERRIBLES

8 Aug
Fashion

New Balance Restyled Its 1500 Sneaker for New Coastal Cuisine Pack

One thing about the sneaker business is sure, they will keep reinventing themselves. This year New Balance restyled their 1500 sneaker made in England, for the Coastal Cuisine Pack. Even if the silhouette stays the same, the colorways of this particular set of sneakers match the hues of a lobster and a steak.

New Balance: a trip down memory lane

Formerly known as the New Balance Arch Support Company, the American multinational shoe manufacturer situated in Boston was founded by William J. Riley in 1906. In the very beginning, New Balance started by producing arch supports and other accessories destined to better your shoe comfort. William’s first creation was actually a flexible arch support containing three backing points to provide balance and improve comfort.

In 1927, Riley hired Arthur Hall as his salesman, who became a business partner in 1934. Back then a lot of people working in the service industry didn’t have the luxury of owning the right shoes to work in. Spending long hours standing up without the proper footwear didn’t better their health either. Let’s be honest, comfort just wasn’t a number one priority at the time. Meanwhile, Arthur had found an interesting niche for the company that would put them on the map. Little did they know that New Balance would change names and become one of the biggest footwear companies. After Hall’s retirement in 1956, he sold the business to his daughter Eleanor and her husband Paul Kidd.

Made in England

Until this day New Balance is a major player in the footwear business in the USA, as well as in the UK for the European market, where most of their prominent models such as the New Balance 1500s and 990s are produced. That’s why these series of sneakers are dubbed “Made in England”.

Coastal Cuisine Pack: Lobster VS Steak

This year New Balance restyled the 1500 sneaker, for the Coastal Cuisine Pack. Although the silhouette remains untouched, the colorways of this set of sneakers match the hues of a lobster and a steak. As one shoe comes in a lobster color palette with an ocean blue heel, the other features a steak brown suède upperside with green details on the arch. Which stands for the salads and other greens that accompany the steak.

The Coastal Cuisine pack dropped on August 4th at select retailers. In Belgium, we know for sure that they’re available at Ultimate Sneakerstore.

While you’re here, have a look at the New Balance 1500 Coastal Cuisine lookbook.

New Balance 1500 Coastal Cuisine Pack
New Balance 1500 Coastal Cuisine Pack
New Balance 1500 Coastal Cuisine Pack
New Balance 1500 Coastal Cuisine Pack
New Balance 1500 Coastal Cuisine Pack
New Balance 1500 Coastal Cuisine Pack
New Balance 1500 Coastal Cuisine Pack

Photo credits: New Balance

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