The fact that Nike has been focussing on female energy is nothing new. Last year the company collaborated with female Muslim athletes for the design of the Nike Pro Hijab. But more was yet to come, although the Hijab already looked like one of the biggest steps in sports brand history. The sports brand has been supporting women in sports for over a few years now, which helped women to get more opportunities in sports. The girls in the sneaker world seem to be Nike’s focussing point, and it was about time a sneaker brand did that.
Although many guys say the girls’ section in sneaker stores are cooler than the guys’, it’s not only the daily collections counting in this argument. Many girls wear small sizes and not many brands bring out their limited edition collections in smaller sizes than a European 38 or 39. It’s not always easy being a Hypebae! Although a lot of girls do wear their clothes oversized, it doesn’t work that way with kicks. It seems that the brand finally gets the fact that girls and women want to wear limited edition kicks or special colorways too. So Nike redefined sneakers for women.