We’re in the midst of Fashion Week preparations and abruptly Vetements drops a bomb: the French fashion house will no longer do couture shows in Paris. For now, they only plan on displaying an unseen spring summer 2018 collection in their Paris showroom during Men’s Fashion Week. However, they will return when the time is right.
No Vetements for Fashion Week
One of the most hyped labels of the moment who kicked off in 2014 always had based their ideals on the idea of urban cultures, the internet, ordinary people wearing contemporary apparel without seasonal themes. Which is why you haven’t seen A-list models walking their catwalk.
Remember when they held a show in a sex club for their fall winter 2015 collection? At the time it seemed challenging but now it has only become repetitive and exhausting. However, nothing is lost and we’re sure they’ll come back harder, better, faster, stronger.
During an interview with WWD the Vetements brothers, Demna and Guram Gvasalia, honestly stated why they called off the runway shows. “There are simply just too many shows. I find it a little bit insane … the routine takes away the excitement. Today shows have nothing to do with clothes anymore. Most of the looks are not even produced and therefore never get to the shop floor. Shows are there merely to sell a dream that at the end of the day will sell a perfume or a wallet in a duty-free store”, said Guram Gvasalia.
Photo Credit: Dazed Digital