Spotted everywhere but impossible to find. The must-have ‘Angel’ sneakers from Swedish brand Eytys are permanently sold out. Since the model hit the stores in September 2017, it has been very hard to lay your hands on a pair. You almost have to stalk the brand or one of their points of sales to be able to buy them. Even hotcakes are less popular. If you’re interested, it’s best to keep an eye on the brand’s Instagram and webshop. Once there’s a restock: act quickly!
Eytys only exists since April 2013 but founders Jonathan Hirschfeld and Max Schiller managed to turn their brand into a cult sensation in a blink of an eye. How’s this possible in times of abundance you ask? Well, by both staying true to yourself and knowing what your target group is looking for. It all started with one simple sneaker called the ‘Mother’, a unisex platform shoe with a minimalistic look and feel. Since the model was selling so well, they doubled their stock lists after just one season. By launching the ‘Angel’ sneaker in 2017, they hit the jackpot again. It sells everywhere within minutes and mostly doesn’t even make it to the stores because of the waiting lists. We’re already looking forward to what their next hit is going to be.Photo credits: Eytys, Grailed