If you expect this article to be about hardcore Primark bashing, we’ll have to disappoint you. Rather than pointing fingers, we are doing our very best to understand the company’s irresistible magnetism.
More for almost nothing
When fellow human beings, who aren’t financially blessed, head to Primark to make sure their offspring has something to wear, we understand. Not everyone has the means to afford designer clothes and after all it’s a basic need. That most stores are located in the “richer” areas around the world is another discussion.
What we don’t understand is why customers who do have the financial resources, shop at Primark until they literally drop. Everything is that cheap which makes people immune to think twice about their future purchases. The question “would I actually wear this?” is irrelevant since its price probably doesn’t transcends the amount of 10 euros. Whether you wear it once, twice or never is totally circumstantial. Shopping simply doesn’t affect your wallet in any way. Even a bottle of water is more expensive than some pieces at Primark. We’re making this remark because fast fashion is the second most polluting in the world, right after the oil industry. Unfortunately our “old” clothes don’t magically disappear from planet earth. Such a shame.
If you have a total crush on a Primark dress, go ahead and buy it. Leave the store with only that one item and wear it at least 20 times. Don’t do this on a weekly basis and think well about what you’re buying. This doesn’t count for Primark alone, by the way, but for fast fashion in general. However let’s agree that there is indeed a difference between fast and very fast fashion.