“If underwired bras are like high heels, then sloggi’s ZERO Feel collection is everyone’s favorite sneaker”

What do women want when it comes to a bra? We asked ourselves this question several times… Tight brassieres or lace trifles might be perfect for certain occasions. However, mostly we just want to feel supported without that extra amount of tension around our ribs or any other failures on unwanted moments. Modern women are having careers and mostly combine this with raising children and a household. They don’t have time to deal with wardrobe malfunctioning.


The above mentioned reasons are exactly why Sloggi just launched its ZERO Feel collection. An extreme stretchability and maximum comfort range of bras and slips, made from an exclusively developed 40-guage jersey fabric knitted in Japan. This new technology offers superb softness with 360° stretch for complete freedom of movement, as well as a complete lack of seams or labels to prevent skin marks and irritations. It’s a wardrobe essential for every woman’s daily busy lifestyle.

Unfasten Yourself Sloggi Zero Feel

Tested & Approved

As soon as we heard about this collection, we felt the urge to test it since we know all about uncomfortable bras. Honestly, we didn’t expect all this information to be true. We’ve been there before and most situations ended up in disappointment. But this ZERO Feel collection actually feels like nothing. We can work, eat, sleep, run, exercise and whatsoever while wearing this bra. When going to bed we even forgot to take it of because it simply is a second skin.

Unfasten Yourself Sloggi Zero FeelUnfasten Yourself Sloggi Zero FeelUnfasten Yourself Sloggi Zero Feel

The ZERO Feel series consists of a sporty ­top and a bralette. For the bottoms you can choose out of a hipster or Brazil brief. Sizes cover XS-­XL according to style, with a range of basic colors including black, grey and deep pink. The summer colors promote a bright palette of Laguna, deep blue sea, pink grapefruit jam and lovely orange.

Watch the beautiful Youtube video here:


Follow Sloggi on Facebook / Instagram

Photo credits: Sloggi, Pinterest