The excess in fashion industry
As you can read in our review about “The True Cost”, fashion business is one of the most polluting industries worldwide. Number 2 to be exact, right after oil. We consume around 80 billion pieces of clothing each year. That’s an increase of 400% compared to 20 years ago. Let’s say that “think before you buy” is a sentence to remember.
You might think that this stunt is just another way to promote the label. And in a way it is. But if there’s one brand that’s perfect to spread this message, it must be Vetements. Demna and Guram Gvasalia are constantly questioning the industry in more than one way. So it was basically just a question of time before they went to mess up Saks’ window.