Earlier this month, Vetements announced that they weren’t planning on doing runway shows anymore until the time is right. In that statement they also said that the brand was preparing on something else to launch the upcoming spring/summer 2018 collection. Last weekend their ss18 looks were finally revealed during a party at a parking lot near Gare Saint-Lazare in Paris.
The lookbook, called “No Show”, was entirely shot by Demna Gvasalia himself in Zurich. Like last time he didn’t use professional models but just “regular” people, it could have been you and me. For those who’ve been following Vetements for a while now, you will have probably recognized some old acquaintances. Some of the brand’s key pieces will be re-introduced next summer. In the same or a slightly different form. If you weren’t able to invest in the real deal and too honest to buy a copy, now it’s your time to take a chance.
Photo credits: Vetements