The rumors of an upcoming Off-White™ x Nike collaboration have been around for quite a while now. Today, Nike finally released its official statement, images and worldwide release dates! The collection images feature the typical Off-White™ zip ties. Don’t be confused about it, they are meant to be cut off and not to stay on the shoes. If you’re still confused, watch the brand’s “how to” video.
Reconstruction of 10 Nike footwear icons
Virgil Abloh isn’t new to reconstructing iconic items. He did an epic recontruction of Levi’s jeans a year ago and a bunch of others. The Off-White™ x Nike collaboration was just meant to be.
For his collaboration with Nike, the two came up with a special project called “The Ten“. The idea of ‘The Ten’ is Nike going into its history and asking a designer such as Abloh to tell a story by highlighting a design detail and innovation within [each of the] ten models.
“What we’re talking about here is larger than sneakers, it’s larger than design culture,” says Abloh. “It’s nothing short of state-of-the-art design. These 10 shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And that’s what’s important.”
In its official statement, Nike also revealed a big part of the release dates. The first five icons of The Ten — the Air Jordan I, Nike Blazer, Nike Air Presto, Nike Air Max 90 and Nike Air VaporMax — will be pre-released at NikeLab stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) and Paris (Sept. 26-30). Later, the full collection including all ten silhouettes will be available in November at NikeLab stores and select retailers worldwide.
The 10 shoes were divided into two themes. The first, “REVEALING,” was designed to look accessible: hand-cut, open-source and reconstructed. It includes the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid.
The second, “GHOSTING,” was designed with translucent uppers to further the idea of revealing and unite the second set of silhouettes through common material. It includes the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97.
Photo credits: Nike