Is tour merch finally reaching that point where it achieves style staple status? Because every day we see guys wearing them on the streets. And to be honest, we kind of love it.
For decades artists have been selling music merchandise at concerts. Those branded souvenirs were often found back in the bedroom hung up against a wall. But nowadays tour merch is meant to be part of your look.
From poster to style staple
We wondered if the ones wearing the concert tees were trying to tell us what they are listening to at the moment. But it’s not only that, it has more to do with the community you want to connect yourself with.
Last century bands like ACDC, The Ramones and Metallica made the most epic wearable tour merch. And those are still indispensable on festivals. However, in the 90s you mostly bought posters of your favorite band or artist. Or you purchased whatever they were wearing.
But then again, when Béyonce and Kanye West successfully released their very wearable tour merch last year, people began to refocus on it. It’s no longer a hasty throwaway item but a style staple to keep in your wardrobe.
Anyhow, here you have 3 male artists who launched the most wearable tour merch that guys are still rocking in 2017.
Shop Sailing Team merch
Shop Purpose merch
Shop XXIV K world tour merch
Photo credit: Hypebeast