2018 started off with a major sneaker collaboration for the diehard sneaker- and anime collectors. Adidas teamed up with Dragon Ball Z for a special collection of chunky sneakers based on characters of the throwback time, animation series we used to watch in the nineties and nillies. Although many sneaker fanatics were disappointed when seeing the collection and colorways, Adidas might have started a new trend.
The future and the past
Streetwear brands have always been obsessed with Japan and the fantastic fashion world in Tokyo. Supreme has been doing collaborations with Japanese artists for a couple of years now. In 2015 an NSFW collab with hentai master Toshio Maeda dropped and was all over the streetwear news sites. Although Supreme has been doing it for years, it might become a trend just now. Last week, Adidas dropped another anime-inspired collection with Hélas.
And it’s not over yet. Next to Adidas, Puma revealed their Hello Kitty collaboration last week for the female influencers worldwide. Hello Kitty has been popular in the nillies. Since the girls who were into the white-pink kitten are all grown up now, it’s time for big brands to work with the anime character. Puma’s centerpiece of the collection is the red-white suede classic sneaker. The popular Sanrio character even has her own tracksuit with Puma now.