Maxim Meyer-Horn

24 Nov 2024
Music

5 Reasons Why We Look Forward to Oklou’s New Album ‘Choke Enough’

Fans had to be patient, but French pop nymph Oklou is finally back with a new album. With her debut album, Galore, the ethereal pop princess quickly became a fan favorite and gained the attention of music lovers around the globe. Known for her unique blend of ambient, experimental electronic songs, few artists can create a sonic world quite like hers. Nearly five years after her celebrated debut, we finally have more news about what to expect from her upcoming album choke enough. We give you five reasons why you should count the days together with us until the release on February 7th.

1. Incredible singles

With the release of the first singles, we can already feel the magic in the air. “family and Friends” immediately took us to pop heaven with its fairy-like vocals and a chorus that opens the gates to the divine. “Harvest Sky” is equally aspirational, quickly becoming one of her most critically acclaimed tracks with its danceable melodies. Meanwhile, “Choke Enough”, the album’s title track, only builds upon the hype generated by the previous songs. Pop heaven has a name, and it’s Oklou.

2. Produced by the elite

What do A.G. Cook, Danny L Harle, and Cassey MQ have in common? They are some of the most influential pop producers of our time, and they are also the masterminds behind Oklou’s upcoming album. A.G. Cook is celebrated for his close collaborations with Charli XCX, Danny L. Harle is renowned for his work with artists like Caroline Polachek and Dua Lipa, and Cassey MQ played a major role in shaping Oklou’s debut album Galore, helping her define her ambient electro-pop sound from the start. With these three powerhouses behind her, this album promises to be a feast for our ears.

3. Fab collabs

After previously collaborating with Flume, Caroline Polachek, Sega Bodega, and Namasenda, we can also expect some collaborations on her second full-length album. In addition to the already released “harvest sky” featuring underground darling underscores, we’re especially looking forward to a track with Swedish rapper Bladee. How their collaboration will sound is still unknown, but there’s no doubt that it will be musical fireworks.

4. An intense listening experience

The album maps an emotional landscape, with warm and powerful productions that are a signature of Oklou’s style, present throughout the project. It combines ambient sounds with minimalist club rhythms, delicate synthesizer arpeggios, and sample-based elements. Talking about the album, Oklou herself already says: “choke enough is a very intense album for me. It is filled with directions, attempts, and irregularities, reflecting these past few years during which my heart and consciousness seemed to shift away from myself.”

5. Dive into Oklou’s world

Not only is Oklou’s musical universe solid, but her photos and music videos also prove that she has a clear vision for the visual aspect of her story. Alongside visual wizard saradibiza, she created a visualizer for each single. It’s also the work of top photographer Gil Ghabri and cinematographer Florian Solin that translates the dystopian atmosphere of her music into powerful imagery. We love it!

Oklou’s album ‘choke enough‘ will be released on Friday, February 7, and she will embark on a nearly sold-out tour in February and March.

Pictures by Gil Ghabri and Florian Solin

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