Maxim Meyer-Horn

17 Apr 2020
Music

Rina Sawayama: “My Lyrics Are the Intersection Between Japan and the Western World”

The Japanese-born British singer and future pop icon Rina Sawayama studied psychology, sociology, and politics at the University of Cambridge. She also took her first steps as an artist during that time as a member of the hip hop group Lazy Lion with Wolf Alice’s Theo Ellis. After experimenting with her sound and releasing a first EP, her memorable debut album ‘SAWAYAMA’ is finally out. We had a Zoom-date with Rina where she talked about finding her sound, the meaning of the album and a possible collaboration with Charli XCX.

How’s quarantine life at the moment?

Very good. I’m at home just waiting for my album to drop. It’s kind of been nice because otherwise, I would have gone on tour in a week’s time, which is pretty crazy if you think about it. Now, I’ve got six months until the tour starts so I’m chilling, preparing and posting a lot.

In what way is your debut album SAWAYAMA the continuation of your mini-album RINA and where are the differences?

I think that SAWAYAMA is in a way more experimental because there are so many genres going on. What surprised me of the EP, is that there were a lot of different genres and if you think about it now, there’s rock pop, R&B pop, very Britney pop … I wanted to do that, but after touring, I got way more confident in mixing those genres together even more. To me, it’s definitely a continuation and I also feel like I still love 2000s pop with Britney and stuff like that but my focus wasn’t there this time, I think.

You were born in Japan but moved to the UK as a child. What was the impact of those opposite cultures on SAWAYAMA?

I really looked into my own experiences and the fact that I grew up listening to Japanese music and then switched to Western music. I was in a Japanese school in London for several years, so I guess it comes from there. I feel like especially my lyrics are the intersection between Japan and the western world.

All the songs on the album sound different. How important is the diversity of sounds to you?

I just think that I wanted to try all these genres on this album. The production always reflects what the lyrics or melodies want to say and I really let my collaborators take the road that they thought the song should go in. It was always such a good result and I kind of wanted to trust them because they trusted me with my ideas.

One of our faves of the album is “Who’s Gonna Save You Now?”. What’s the story behind the song?

I had a couple of encounters with men, who I feel have gotten away with a bit too much in my life and it’s kind of sending them off. I want to keep it a little vague because it’s a very literal song. The concept of the song is this stadium-rock vibe because standing on a big stage with this song would be the most redemptive moment. In the context of the album, I was thinking of one particular family member, but it’s kind of also highlighting how I never seek revenge. It’s more that I sent them off and grow better from that experience.

'SAWAYAMA' album cover

You totally left the R&B pop-orientated sound behind and decided to experiment more on your debut album. Are there specific artists or experiences that have inspired you to change your musical direction?

Not in particular artists. I think I’ve just started listening to stuff I used to listen to when I was younger and a lot of that was this nu metal sound like Evanescence or t.A.T.u. I wanted to set the songs within the context of the lyrics and empower the feeling of what I was going through in my lyrics. It’s kind of all about growing up, being a teenager or young adult and that sort of music was the soundtrack of that particular time in my life.

You’re somehow looking for the borders of pop with your new sound. Do you think you’ve found the edge of pop music on your first record?

That’s a good question! I think the internet and social media really have expanded what pop music means because pop music just means popular music and has this special songwriting-structure. If I’m looking at artists like Charli, she’s twisting pop in a really cool way and I think being able to do what you like has been an inspiration for me. I took music that was literally popular when I was young and put it in a pop-writing structure.

What was really important for this record was that all the melodies were good. That’s my thing because I didn’t want it to be this self-serving ‘look I’m going experimental’ sort of thing. I was more thinking about what the lyrics and melodies wanted to say, and kind of go from there.

Speaking of Charli XCX, you’re good friends with her. Can you spill some tea about a possible collaboration?

We haven’t discussed anything recently. We actually did have a song together on her last record but it didn’t make it onto the tracklist. We’ll see maybe on her new record. Collaborations are something Charlie does really well and I can’t wait to collaborate on her record hopefully.

With my debut record, I decided to collaborate with producers instead of artists because that’s also the kind of artist I am. I don’t like doing collaborations unless the song needs it or I really like the artist or they’ve got a top 10-hit (laughs).

You’ve often talked about your love for technology. Does that come forward on the album in your opinion?

I’m not sure if that’s the case on this album. Technology and the internet were my big fascination in 2017 and I was hanging around with people who made art out of it so that’s where it came from. However, this album is more about my fascination of family and identity.

In terms of music, SAWAYAMA isn’t really about technology but besides that, I’m a total nerd. I’ve spent the whole last month updating my studio.

Rina Sawayama and Charli XCX

You just mentioned that family and identity are the main themes of the album. Have you found yourself more while making this record?

Yeah, definitely! I have a much closer relationship to my mother now, and a lot on the record is about her. We grew up just us two and a lot of my struggles came from her struggles. I’m talking about generational pain in for example, “Snakeskin”. The song itself is about shedding that part of your life and selling it, which is also what the record is in general about. “Snakeskin” ends with her talking in Japanese so I want people to dig around what she’s saying. It’s the end of the album, which tells the story of her and me.

You have a very cool artistic aesthetic. How would you specify your style?

I used to model before I did music full-time, so I’m pretty much used to trusting other people. As a model, you have to make it work because you’re the carrier of the idea. You don’t really have much say in what they’ll dress you in, so I’m used to getting in different characters.

That’s something I carry in my shoots now. Sometimes, I think it can go a bit too far and I forget that I’m not a model anymore and that I have quality control. My aesthetic is becoming different characters. I love to dress up when I’m on stage, but also like to wear sweats and leggings when I’m just home.

Speaking of your stage outfits, we really love them.

Thank you. I have such a great team and work very closely together with my stylists. I look at all the runway shows at fashion week and sent all screenshots of all my favorite looks to my stylist, so they can try to source them for shoots. Whenever I go to shoots, I know where the outfits came from and what brand they’re from. That’s something I’m absolutely interested in and all comes together thanks to my fantastic glam and styling team.

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