Maxim Meyer-Horn

18 Oct 2022
Music

Exclusive Interview: BETWEEN FRIENDS Invited Us Backstage At Their Sold-Out Show in Brooklyn

BETWEEN FRIENDS was a long-time project that lived mostly on the internet, but with their sold-out US tour, Savannah and Brandon Hudson are breaking out of that world completely. When we spoke to them in May 2021, they were already in full swing plotting their next steps, which took more shape this year with the release of the EP ‘CUTiE’. We joined them backstage before their sold-out show in Brooklyn, where they welcomed us with open arms to talk about their future projects and the influence of Generation Z.

How have the first months post-pandemic been now that you can finally meet the people who listen to your music?

Savannah: Honestly, it never felt better. We’re able to finally hit the road, put the faces to the names, and finally meet the kids. We’ve grown so much since we last spoke. We made new music, and we went through stuff. We changed and evolved. Right now, we’re in a very fun place and are happy to be on tour to meet everyone.

Brandon: I was just going to say: thinking about where we were when we spoke last … it’s completely different in every aspect of Sav’s and my life. We moved out, got our own place, built our own studio, and made new friends. It’s wild to see what changed in a little more than over a year.

Did the connection with your fans change because you’re able to get out there again?

Brandon: We started BETWEEN FRIENDS on the internet exclusively. We never played shows or toured up until the last couple of months. This is our first time—sort of—stepping out into this world. Two nights ago, we played in Chicago, and I was so overwhelmed by the energy of everyone in the room. I also said that it was insane to finally meet everybody after being together on the internet for so long.

Savannah: It’s like you’re online dating. You wonder what they’re really like or if they really like me. It’s so charging to feel these things when you finally meet them. We really want to meet, hang out with, and play for all our fans/friends all over the world. It’s really exciting that we’re finally able to do that again.

The whole tour is sold out. How was it to prepare for your first tour knowing you already put out a lot of music?

Brandon: It was not easy. There were a couple of times during rehearsal when we didn’t like it.

Savannah: We changed the set four times.

Brandon: It just didn’t feel like enough.

Savannah: Before you say this, we need to preface that we love being grand in gestures, overdoing things, and drama. When we were putting together the show by selecting the order of the songs, it didn’t feel grand enough. We want to have moments, time with the audience, and music.

Brandon: Truthfully, it’s hard to create those moments when you’re in a rehearsal room by yourself. You have to envision yourself in front of people, which is hard for us because we’ve never met these people. It was tricky, but we scratched it three times.

Savannah: It was super frustrating because we spent ten hours each day working on it.

Brandon: We arranged it, and it’s a really fun time playing every song of the set.

You recently released your new project CUTiE. How different was it to release a project post-pandemic?

Savannah: It was very different for us. With the mixtape, we were stuck in our studio, and we wanted to try out different ideas. It felt very natural creating this random stuff, and we were putting it out immediately while making it. We fell in love with CUTiE so heavily. We wanted it to be very grand, but we realized it was another part of our brain: the fantasy world of BETWEEN FRIENDS. Now, we’re working on something else, and it’s like the real life of BETWEEN FRIENDS with the stuff the kids will relate to like heartbreak.

Brandon: When we last spoke, we expressed that we don’t ever want to be boxed into anything. As creatives, our biggest challenge but also the most fun part about our job is trying to figure out what we’re doing next. We put out we just needed some time together, and that was like: “Hi guys, this is what we do.” The mixtape was more: “This is us in our room, our studio, and this is what it sounds like.”CUTiE was more like: “Here’s this fantastical world that we want to create.” The next thing we’re making is more like a diary, which is cool.

Savannah: We’re constantly trying to reinvent ourselves and try new things to see what works with our fans. We’re playing a lot of the new music on this tour that is unreleased. During our first show in Chicago, we wanted to see if they fuck with it, and it seemed good. It’s a really fun journey.

Will your perspective on music change after this tour and getting to play live?

Savannah: That’s another big thing about even CUTiE. We weren’t able to tour it yet when and before it came out, so we weren’t able to see what kids like. Now, we get this secret scoop from the people who are listening to our music. We want the people that love us to love everything that we do. Obviously, that’s an impossible thing but to strive for that is our goal.

 

The music industry is very fast-paced right now with platforms like TikTok taking over. How does that affect your project and how you put music out?

Brandon: I’m a big fan of what’s happening right now with TikTok. It’s too fast-paced for me personally, but the idea of self-promotion and vitality without having hundred people behind you with tons of money to push it … I find it super fascinating.

Savannah: It’s like a challenge. You never know what people will like and just put things out there to see what works.

Brandon: It’s like Gen-Z constantly finds a way to fuck up the system, and this is another weird thing that has been going on. It’s cool that kids realize that they can approach it very DIY, which is crazy and cool. I look forward to working on that more, and we definitely want to start teasing stuff on TikTok.

Years ago, you had to audition on X-Factor or American Idol to get a record label. Did TikTok spark a new creativity among artists?

Savannah: I think it just gave people the green light to do and try whatever they wanted. We have little sisters and watch them grow up in this environment where they’re like: “I can be myself 100% 24/7, and I don’t give a shit.” That’s different from how we grew up, and we were like that anyways, but there was obviously pressure to be a certain thing from fans, friends, and family. Kids now are more unapologetic and just listen to the music they want to, wear their hair as they want, etc.

Brandon: The only way we discovered new music was through the radio or MTV. Before I got a computer or an iPod, you just got in the car and saw what CD mom and dad had or whatever was on the radio. Our little sisters are playing Crystal Castles and Soulja Boy, which they discovered on the internet and TikTok. They can choose whatever they want to absorb and like. That’s very different from even an age gap of eleven years of what I had at their age. It’s freeing and the future.

Savannah: We’re absolutely down for it. We think it’s sick, and we want to be part of it.

Is there a specific artist that inspired you to make music and perform?

Savannah: What we said before: our parents are huge music lovers that they kind of raised us on so many different genres. We would listen to ’90s house music, pop, R&B, rock & roll, etc. The spectrum of all these things molded us into what we like. Gwen Stefani was and still is huge for me; Fleetwood Mac taught us to harmonize and be good writers. There are tons of influences.

Brandon: Truthfully, and it will sound very tacky, my biggest kick in the ass to make music is YouTube. When I was interested in producing, I went to YouTube and looked up how to do it. I’m a student of YouTube. When we decided that we wanted to make music, I would just YouTube everything.

Savannah: And I did the same thing with making music videos. I didn’t know how to make music videos, but we didn’t have any other choice. Also learning how to perform: I would study all the artists I am obsessed with to see how they did everything. I was just in my bedroom trying it out. That’s a very good case of our generation because we’re having everything available at our fingertips.

The final question is quite easy. What should we do to get you over in Europe?

Savannah: We’re dying to go. As soon as we can gauge where exactly to go and who will come to see us, we’ll be there. We would love to be there tomorrow.

Brandon: I would make it an extra long tour, so we don’t ever have to leave.

Savannah: We were just complaining about how short this tour felt. Like fuck, it’s going to be over in a few weeks, and we want to do it for the rest of the year.

Brandon: We’d really want to come. With this being our first tour, we didn’t know who was listening to our music and where to go, but I’m going to get my telescope out to see where we need to go.

Pictures and interview by Maxim Meyer-Horn

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