ENFNTSTERRIBLES

23 May 2023
Fashion
Life & Culture

Adidas Club Originals: Zoey Hasselbank and Raia Maria Laura About their Journey

Following adidas’ new Club Originals campaign, we’re taking a closer look at the six faces fronting the Belgian campaign. Today, we’re introducing you to Zoey Hasselbank and Raia Maria Laura; two ladies to keep an eye on. Zoey is a DJ who knows how to get a crowd dancing to the best hip-hop songs. While Raia photographs the ones responsible for these songs. Russ, Lolo Zouaï, and Snoop Dogg are only a few of the ones who have been captured by her lens.

Tell us about your journey. What led you to DJing and photography?

ZOEY: 2015 is when I started DJing. That’s how long ago? Eight years? First, I was a resident at a party called Savage. After that, I became a resident of a club in Antwerp, The Villa. And after that of Bloody Louis, a club in Brussels. That’s how my name got out there. Later, I went on tour with a Belgian rapper, Shay, and I think that’s what really put me on the map.

RAIA: Photography started out as a simple hobby, but I quickly noticed that it was a form of therapy for me. It calmed me, and that’s something that I needed when I was 15 or 16 years old. I started taking photography more seriously, and soon it changed into something I wanted to do for the rest of my life.

Do you think other things contributed to your discovery?

RAIA: I think what helped me is saying ‘yes’ to every opportunity that came my way. This made me discover what I do and don’t like. Because of this, I can now say what jobs I’d rather not do and the ones I would love to do. You have to experiment with photography. Besides that, I also tried to do as many shoots as I could. Eight quick shoots in a week helped me gain knowledge about photography and my camera and build my confidence.

ZOEY: In the beginning, I used to DJ at a lot of influencer events. These influencers posted videos of me and tagged me, and that was free advertising for me. (laughs) I always DJed at events, and I think that gave me a push in the right direction.

Did social media play a part?

ZOEY: It definitely did. I think it’s a big and important factor. As I said, I gained a lot of exposure from these influencers sharing videos of me.

RAIA: Social media was a huge factor for me back in 2016. It all started because I shared my work on social media for people to see. It worked. I was pushing it, and social media played a big role.

How is your relationship with social media?

RAIA: Nowadays, I find it more difficult because the algorithms changed. It doesn’t keep me awake at night because I already got the chance to build my brand. Now I don’t mind when a picture doesn’t get the right amount of likes, but I used to. Now I just post my work because I love it, and those who see it see it. Those who don’t maybe see it later.

ZOEY: I love social media. It’s my business card, so I think it’s important to be present on different platforms and to show people what I do. I also make vlogs on TikTok because I often get the question about what I do in a day as a full-time DJ. A lot of people think I do nothing, but with my vlogs, I try to show people what my life looks like.

You’re both women who are active in a male-dominated industry. How do you experience this?

ZOEY: In the beginning, I found it difficult. But I just tried to claim my place and show that I’m serious about my career, and not just a pretty face. The clothes I like to wear can sometimes be a little revealing, but I also know that I can DJ very well. It’s kind of a statement, I’m not only here to be pretty, but I can also do my job very well.

RAIA: Being a woman in the industry that I’m in can be tough. I’m a woman who goes on tour with, mostly, male artists. It happened, more than once, that people outside of the team don’t take me seriously or make sexual remarks. Then I ask myself: would you do this if I was a guy? I found this difficult when I just started, and I didn’t know how to handle it. But now I stand up for myself, or I ignore it because they’re not worth my time.

ZOEY: I also made a promise to myself to never be involved with any men in my industry because, as a woman, you can easily get called a name. It’s sad to say, but I wanted to be taken seriously. I think setting these boundaries is something that helped me.

Were there any obstacles that you had to overcome? How did you do that?

ZOEY: I’m grateful that I didn’t experience too many obstacles. I think I got bookings because of my looks, and that’s something I don’t hide, but I used it to my advantage.

RAIA: For me, an obstacle was COVID. I was supposed to go on a world tour, but then the pandemic happened. My mental health declined because everything stopped, and anxiety kicked in for the first time. It was also a period where I had to think about what I wanted to do. But from this came a couple of great ideas, like my first book and an exposition. These were both a success!

Discover the adidas Club Originals offer.

TERMS & CONDITIONS – MoMu x Enfnts Terribles Giveaway The Antwerp Six We are doing a giveaway with MoMu Fashion Museum Antwerp. Please find the terms and conditions below.
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