Enfnts Terribles

For Club Originals, adidas is pushing some of its most popular models of the moment: the Gazelle, the Rivalry, and the Superstar. It wants to target free-thinkers, daydreamers, culture-makers, and originators. Whoever you are, whatever your craft.

Campaign creator Tonya MAS

For this campaign, Tonya MAS curated a group of key figures within her market to be the faces of the shoot: Chuki Beats, Kanessa, Faisal, Zoey Hasselbank, Raia Maria Laura, and Bao-An. These key figures and Club Originals ambassadors are telling their stories of how they became who they are and trying to inspire others.

“I really believe that if a brand wants to create a campaign for a certain audience, they should work with that audience to send out a message that resonates,” MAS says. 

“I believe in identifying key figures in the demographic that a brand wants to target and work with those key figures,” Tonya MAS tells us. “So, it’s amazing that a brand like adidas Originals put their confidence in me and trust my vision and that I will select the best people fitting for this campaign.”

The goal of this campaign was to tell the stories of the six adidas Originals ambassadors. All six of them have their own unique story, but what unites them is their passion. “With this campaign, we hope to inspire others and give people the motivation they may need to do what they love,” says Tonya MAS. With these inspiring stories, adidas wants to invite people to chase after their dreams. “Give them a push in the right direction.”

All photos by Oriane Verstraeten, portrait of Tonya MAS by Julia Dubois Rosca