The revamped Designer destination and the partnership with Rina Sawayama underscore Zalando’s focus on superior customer experience and inspiration.
“We can see that customers are increasingly looking for inspiration, personalisation and engaging new experiences. They are also continuously more interested in designer brands on Zalando, with luxury brand searches on Zalando steadily growing,” says Lena-Sophie Roeper, Director of Designer & Luxury at Zalando. “For us, it presents an opportunity to become the inspirational destination for everyone from loyal customers regularly shopping for contemporary and luxury items, to first-time purchasers.”
