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29 Nov 2016
Fashion

Reebok gives shoes to people who burned their New Balance

Last week, New Balance expressed support for US president-elect Donald Trump and got fire in return. Quite literally. As the news broke down on Twitter, owners of New Balance shoes started burning their shoes. Others flushed theirs in the toiled or started throwing them out of the window. All in response to the brand’s endorsement to Trump. Reebok, on the other hand, had the best reaction at the whole situation!

Reebok offered people who burned, flushed of threw their New Balance shoes a new pair of shoes, Reebok ones of course. Reebok tweeted a girl who tried to flush her shoes down the toilet. The tweet said, “Since it looks like your toiled may be clogged, shoot us a DM & we’ll send you some kicks to walk to the closest bathroom”.

Another tweet from the British brand was in response to a boy who threw his New Balance shoes out of the window. Saying “I’ve got a feeling you might need a new pair of kicks. Shoot us a DM, we’ve got your back!”.

Brands endorsing Trump

As far as we know, New Balance is one of the first brands worldwide to express its support for Donald Trump. But that’s not all. The brand also reaped an endorsement from the neo-Nazi website The Daily Stormer who crowned its produce as the “Official Shoes of White People”. As if there should be shoes for ‘white people only’… This situation is causing us major eye-rolls and bitchy looks towards New Balance. We never liked their shoes anyway, to be honest.

Reebok’s comeback

Last few months, Reebok has been doing great things. They’re conquering the hearts of the sneakerheads, one by one. They even have an upcoming collaboration with streetwear’s favorite VETEMENTS, which will drop in March 2017. There latest Twitter actions are proof of an amazing social media team with awesome marketing ideas. Something we tend to like when it comes to brands who are trying to make a comeback, like Reebok.

Photo credits: Twitter, Reebok

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