Maxim Meyer-Horn

30 Jul 2025
Music

INTERVIEW: Claudia Valentina About Being a Bad Bitch and Getting Kicked Out of Clubs

Compromise isn’t part of Claudia Valentina’s vocabulary. At just 24, the artist is fiercely determined to take her project to new heights, where even the sky doesn’t feel like the limit. After years working behind the scenes as a songwriter, the spotlight is now firmly on the songstress, and she’s only just getting started. With the release of her brand new single “I Luv That Babe” — complete with an iconic DIY music video — your favorite new pop obsession is entering her era. We caught up with Claudia to talk about getting kicked out of clubs, what it really means to be a “bad bitch,” and yes… the story behind the yoghurt. Spoiler alert: iconic.

For someone who isn’t familiar with you yet, how would you introduce yourself to a stranger?

Claudia Valentina: That’s an excellent question. I think I’m actually pretty easy to describe — I’m a very passionate perfectionist. A lot of people think I come across as intimidating or scary at first, especially based on my Instagram. But I’m actually the complete opposite. I mean, I am a bit of a “bad bitch,” sure, but mostly I’m obsessive, single-minded, and intense in what I do. That’s probably the only word that really fits: obsessive.

If you’re not in “bad bitch mode,” what do you need to flip that switch?

Honestly, I feel like I’m both all the time. I even got my first tattoo — it says “complex” — because that’s the best word for whatever’s going on in my brain. You can be confident and strong while also being sensitive and passionate. That’s the real definition of a bad bitch for me. I’ve always had this weird inner confidence about my music, even when I wasn’t confident as a person. That’s what’s always carried me through.

We read you grew up on a small island, Guernsey. What was that like, and how does it feel now to be breaking out into the world?

Guernsey was lit. Still is, honestly. No one really knows what it is, so when I tell Americans I’m from a little island off France, it sounds exotic. But it was very normal in the best way — just fields and BB guns with my brother. We had to fly just to get to the nearest Starbucks. It’s where my happiest memories are. I left when I was about 9 or 10 to start working in music, but that small island girl is still 100% in my bones.

Do you still feel connected to that part of you?

Yeah, completely. My family keeps me grounded. My brother, for example, doesn’t care about fame or music stuff at all. His reaction to my songs is usually just “that’s cool.” Nothing impresses him. Being back with them always makes me feel like a 10-year-old again. That side of me — goofy, grounded — it’s still a big part of who I am.

You’re still super young, but you’ve already got a lot of experience. Does that help you feel more certain about what you want now?

Definitely. I’ve always known what I wanted. I remember being dropped off at school as a kid and asking my dad, “Have you made any calls yet? I need to do this audition.” I was obsessed. I’d cut out West End auditions from the Guernsey newspaper and put them on my wall. That’s how I ended up auditioning for Billy Elliot, which changed everything as I got the role. I’ve lived a lot of lives to get to this point.

You started in musical theatre, and now you’re in pop. Do you see similarities between the two worlds?

Honestly? I don’t really f*ck with musical theatre. I should — I did dance school, went to Sylvia Young Theatre School, the Royal Ballet — I did all of that. But it’s just not me anymore. I really appreciate it, and my dad is obsessed with The Greatest Showman, but it gives me the ick. I still love the storytelling and performance side of it, but it’s just not my vibe anymore.

Do you have a favorite Greatest Showman song?

My dad does — Never Enough. He blasts it on CD in the car. Even as someone who doesn’t really vibe with musicals anymore, I can’t help but love that one.

Let’s talk about your new single, I Luv That Babe. What’s the story behind it?

I’m really excited about this one. It’s taken me ten years to get to a place where I fully understand who I am as an artist. I used to think I’d only be happy when I reached a certain level of success, but now I’ve realized I’m happy because I’m proud of what I’ve created. I Luv That Babe feels like a true reflection of my style — everything I’ve been trying to express finally came together.

What’s your creative process like for your music?

Super DIY. I usually write alone. I have a couple of people I trust, but most of the time it’s just me, my Apple headphones, and BandLab. I make moodboards, sew outfits, and even direct the videos myself. I’m not shy about it — I really do most of it solo. But I’ve also found these three amazing Swedish guys who just get me and my weird, obsessive brain. We’ve clicked in a way that’s made everything flow.

Tell us about the music video — it’s definitely memorable!

Thank you! I’ve always been obsessed with visuals. Even though music videos are technically outdated, I don’t care. The creative side is everything to me. For this video, I wanted to keep it simple but introduce people to the visual world I’ve been building for years. I even showed up with six liters of yogurt for one scene. We had no shower on set, so I ended up running through the streets of Sweden, butt naked, covered in yogurt, grabbing a hose while families were screaming at me. It was iconic.

Where did that yogurt idea come from?

I saw this art piece — a wax figure that looked like it was melting — and it inspired me. I’m obsessed with arts and crafts, plastic, see-through materials, and pearly textures. I brought back a suitcase full of weird Play-Doh from Korea because it just hits that creative itch. That’s how I build my moodboards. It’s like, whatever tickles that part of my brain, I run with it.

The artwork is really unique, too. What’s the story behind that?

I found this crochet artist online, and I just DMed him on Twitter like, “Yo, babes, can you crochet a photo of me?” He did! It’s me, completely naked, holding my own hand. Just an iPhone pic that he turned into this amazing piece. I love it when there’s a story behind every element.

You mentioned you record vocals in some unexpected places?

Yeah — like in strip clubs, dentist offices, even while getting kicked out of clubs. I’m always sampling stuff. I just love capturing real sounds. It adds something raw and weird that I love.

Have you really been kicked out of clubs?

Oh yeah. My whole family’s wild. My siblings and I once got banned from an entire ski resort in France. I won’t even say what happened — my mum doesn’t know. We’ve also been kicked out of Pacha in Ibiza. But full circle moment: I was just there recently, performing with Solomun, and it was like — wow, we’re back, but this time I’m on stage.

What’s coming next for you?

So much! I barely sleep because I’m too excited.I go to sleep at 6 and wake up at 8. Everything finally feels aligned. I used to dream about paying for a feature, and now things are happening naturally. I’m planning to release songs consistently, and what was supposed to be an EP eventually turned into an album — but who knows. I just want to keep bringing my vision to life. Live shows are in the works. Full speed ahead.

Photo credits: Nick Dybel

Interview: An Introspective Dive Into Ego, Art, and Raw Sound With Pop Icon Agnes After nearly two decades in music, Swedish artist Agnes is entering her rawest, most personal era yet. Her new album…
PREMIERE: GET INTO BIBI SECK’S BOX! Bibi Seck, Belgium’s celebrated DJ queen, known for her vibrant mix of house, disco, techno and all things funky, now…
10 Things Chibi Ichigo Says “BUH” Too Chibi Ichigo is nothing less than a lyrical genius. The Brussels-based artist has been grabbing our attention repeatedly over the…
INTERVIEW: PinkPantheress about Fashion and Self-Expression PinkPantheress has never been one to play by the rules, whether in music or in fashion. Just as her sound…
X

Subscribe here for free pizza*

(*Pizza might actually be our newsletter)

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.