Ilaicha Vandeputte

A Look Inside Dries Van Noten’s New Gallery Concept in Brussels

Following the success of the first Gallery in Paris, Dries Van Noten is set to unveil a new gallery concept in the heart of Brussels, continuing its vision of immersive retail experiences. Situated in the heart of Dansaert, Van Noten expands his creative universe with the opening of a new Gallery in Brussels on March 27, 2025. This boutique focuses exclusively on perfumes, beauty, and fashion accessories, offering a sensory and artistic journey that embodies the designer’s distinctive vision.

History meets contemporary design

Located in a landmark Beaux-Arts building, the Gallery spans 50 m² and is an architectural homage to Brussels’ rich heritage. Originally designed in 1924 by Parisian architects Louis Duhayon and Marcel Julien, the building draws inspiration from the French Renaissance. The boutique retains and celebrates original features such as the historic floors, mezzanine, staircase, and façade elements, ensuring a seamless blend of past and present.

Guided by the concept of impossible combinations, the space juxtaposes tradition with contemporary design, creating a dynamic yet harmonious contrast. Visitors will encounter a curated selection of eclectic design pieces and art, including striking works by London-based artist Gill Button, a distinctive Gio Ponti table, and a 1970s Venini glass chandelier that has been thoughtfully reassembled to illuminate the space with warmth and character.

Featured highlights in the boutique

  • Jacques Adnet Leather Desk and Armchair: France, ca. 1960
  • Gio Ponti Vanity Desk Console Table: Produced by Giordano Chiesa for Dassi, ca. 1950, with an adjustable Fontana Arte mirror
  • Venini Glass Chandelier: A 1970s composition of various glass elements, casting a dynamic light
  • Gill Button Artwork: A commissioned piece by the artist, known for her evocative portraiture

With this new space, Dries Van Noten reinforces its vision of offering experiences beyond products, where every piece tells a story. Opening March 27, 2025, the Brussels Gallery blends fashion, design, and fragrance in a setting true to the brand’s DNA.

Dries Van Noten’s new gallery concept is open now at Rue Antoine Dansaert 89 in Brussels. 

Photos by Tijs Vervecken

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