For this collab, the creative directors went for the colors navy blue and khaki green. The most notable aspect is the mixed logo: A.P.C. branding with Lacoste’s well-known crocodile. The logo is printed on the shirts, sweaters, caps, and on the XXL tote bag. (We are in love with that giant thing!)
A.P.C. Collaborates with Lacoste and This Is the Result
For A.P.C.’s INTERACTION series of collaborations, A.P.C. founder and creative director, Jean Touitou, worked together with the creative director of Lacoste, Louise Trotter. Their love for “daily uniforms” united them to create this tennis-inspired collection.
Everyday icons
“Jean has worn a Lacoste polo for years, because of which he has become a connoisseur. At the same time, I have been wearing A.P.C. denim for decades, swapping the ‘worn in’ for new with my husband every Christmas. We wanted to collaborate on those everyday icons sharing personal knowledge, with the goal of bringing different viewpoints. The smallest of details created long discussions,” said Louise Trotter, in an interview with Hypebeast.
A.P.C. x Lacoste will be available on the 8th of June via the website of A.P.C..
Photo credits: A.P.C.
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